Economics and Business Administration
Marketing and Sales
Reasons you should choose this programme
Aalborg
2-year specialisationEnglish
Economics and Business Administration
Marketing and Sales
Reasons you should choose this programme
Aalborg
2-year specialisationEnglish
The specialisation in Marketing and Sales at Aalborg University Business School deals with marketing and sales-based development of companies and organisations with a focus on digitalization and changing consumer consumption behaviour. You will have the opportunity to become a specialist in this field.
You will gain an in-depth theoretical understanding of how marketing and sales work in organisations through knowledge of different areas of marketing and sales management, including for example, customer experience management, strategic marketing, sales management, relationship marketing, marketing & sales analytics, and pricing.
In addition, you will experience a close interplay between theory and practice and an application-oriented approach during the programme. This means that you will work with cases and projects related to specific issues in the business world during your studies.
The programme is structured and carried out in close collaboration with a wide range of companies. Therefore, you will find that the modules are relevant for preparing you for your future career, meet current business practices and are in line with the expectations of your future employers.
The programme is in English, and the teaching, therefore, takes place in English.
Upon graduation, you will be able to:
- develop deep insight into customers and markets
- use these insights to advise a company about strategic decisions
- ensure that companies carry out marketing and sales activities efficiently and effectively
When graduated, you will get a Master’s Degree in Economics and Business Administration with a specialisation in Marketing and Sales ie Master of Science (MSc) in Economics and Business Administration (Marketing and Sales).
Academic content
The specialisation in Marketing and Sales lasts two years (four semesters).
Company collaboration - Study abroad
On the third semester, you have the opportunity to complete a project-oriented company collaboration, where you can be associated for a longer period with a company or organisation in Denmark or abroad.
You can also choose to study a full semester abroad.
Read more about stays abroad here
Admission and requirements
Job and career
Companies are looking for well-qualified graduates in marketing and sales. You will typically work with sales planning, market analysis, communication, and strategy in job functions as a consultant, consultant, or project manager to advance to a management position later.
With a master’s degree in Economics and Business Administration with a specialisation in Marketing and Sales, you can pursue a career in:
- National or international organisations (multinational companies)
- The private sector (large companies, banks, and financial institutions or consulting companies)
- national or international research institutions and universities (eg, a PhD programme)
Moreover, completing two years of studies you also have an opportunity to participate in a graduate programme. These programmes are spread across companies in different cities in Denmark. Graduate programmes refer to training and development schemes designed by corporations to address graduates that are looking for an opportunity to jump-start their professional career.
Get help at AAU to start your career in Denmark
AAU Career helps you on your way from student life to job life in Denmark by giving you the tools to examine your options and find out what to do.
While studying at AAU, you can participate in career and job-related events, find help on our website, and book a personal career counselling session to talk about e.g.:
- Finding your way in your career
- Danish working culture
- Application and CV the Danish way
- What you can offer an employer
- How to go about job search in Denmark – both student job, internship and full-time job