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Economics and Business Administration

Economics and Business Administration

Marketing and Sales

The MSc specialisation programme in Marketing and Sales prepares you for a career within marketing and sales. The programme gives you a broad insight into the marketing field and a specialised set of skills related to marketing and sales.

Reasons you should choose this programme

You find digitalization and changing consumer consumption behaviour interesting
You will be introduced to a broad set of theory, management, and analytic-oriented modules
You are interested in Collaboration with Industry

Aalborg

2-year specialisationEnglish

Economics and Business Administration

Marketing and Sales

The MSc specialisation programme in Marketing and Sales prepares you for a career within marketing and sales. The programme gives you a broad insight into the marketing field and a specialised set of skills related to marketing and sales.

Reasons you should choose this programme

You find digitalization and changing consumer consumption behaviour interesting
You will be introduced to a broad set of theory, management, and analytic-oriented modules
You are interested in Collaboration with Industry

Aalborg

2-year specialisationEnglish

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Marketing and Sales

Anne, student at Aalborg University Business School (AAUBS), talks about the master's degree specialisation programme in Marketing and Sales.

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Marketing and Sales

Anne, student at Aalborg University Business School (AAUBS), talks about the master's degree specialisation programme in Marketing and Sales.

The specialisation in Marketing and Sales at Aalborg University Business School deals with marketing and sales-based development of companies and organisations with a focus on digitalization and changing consumer consumption behaviour. You will have the opportunity to become a specialist in this field.

You will gain an in-depth theoretical understanding of how marketing and sales work in organisations through knowledge of different areas of marketing and sales management, including for example, customer experience management, strategic marketing, sales management, relationship marketing, marketing & sales analytics, and pricing.

In addition, you will experience a close interplay between theory and practice and an application-oriented approach during the programme. This means that you will work with cases and projects related to specific issues in the business world during your studies.

The programme is structured and carried out in close collaboration with a wide range of companies. Therefore, you will find that the modules are relevant for preparing you for your future career, meet current business practices and are in line with the expectations of your future employers.

The programme is in English, and the teaching, therefore, takes place in English.

Upon graduation, you will be able to:

  • ​develop deep insight into customers and markets
  • use these insights to advise a company about strategic decisions
  • ensure that companies carry out marketing and sales activities efficiently and effectively

When graduated, you will get a Master’s Degree in Economics and Business Administration with a specialisation in Marketing and Sales ie Master of Science (MSc) in Economics and Business Administration (Marketing and Sales).

Academic content

The specialisation in Marketing and Sales lasts two years (four semesters).

Company collaboration - Study abroad

On the third semester, you have the opportunity to complete a project-oriented company collaboration, where you can be associated for a longer period with a company or organisation in Denmark or abroad.

You can also choose to study a full semester abroad.

Read more about stays abroad here

 

Admission and requirements

Job and career

Companies are looking for well-qualified graduates in marketing and sales. You will typically work with sales planning, market analysis, communication, and strategy in job functions as a consultant, consultant, or project manager to advance to a management position later.

With a master’s degree in Economics and Business Administration with a specialisation in Marketing and Sales, you can pursue a career in:

  • National or international organisations (multinational companies)
  • The private sector (large companies, banks, and financial institutions or consulting companies)
  • national or international research institutions and universities (eg, a PhD programme)

Moreover, completing two years of studies you also have an opportunity to participate in a graduate programme. These programmes are spread across companies in different cities in Denmark. Graduate programmes refer to training and development schemes designed by corporations to address graduates that are looking for an opportunity to jump-start their professional career.

Read more about graduate programmes.

Get help at AAU to start your career in Denmark

AAU Career helps you on your way from student life to job life in Denmark by giving you the tools to examine your options and find out what to do.

While studying at AAU, you can participate in career and job-related events, find help on our website, and book a personal career counselling session to talk about e.g.:

  • Finding your way in your career
  • Danish working culture
  • Application and CV the Danish way
  • What you can offer an employer
  • How to go about job search in Denmark – both student job, internship and full-time job

Read more about AAU Career here

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