Cookie settings

Global Footer - English

About this website

Privacy policy, DPO and cookies

Accessibility statement

Whistleblowing scheme

Bachelor

List

Joint master programmes

Master

Guest and Exchange courses at Bachelor's level

Guest and Exchange courses at Master's level

Nordlys/Nordplus exchange courses

Guest and Exchange

Engineering Programmes

Study Engineering in Denmark

Admission guidance

Enrolment and credit transfer

Guest and exchange

Apply

Programme counsellors

Student guidance

Aalborg

Esbjerg

Copenhagen

Campus cities

Student life

Problem based learning

Meet AAU

Why study at AAU

Courses

Empty-place scheme

Admission requirements

Tuition fees

Teaching methods

Contact

Examination

Continuing education

SU and SPS

Education

Research news

PhD Network (PAU)

PhD Studies

AAU Excellence

Distinguished Professors Programme

AAU OPEN

AAU OPEN Competence Unit

AAU Open Publishing

Open publishing

Circular plastic

Quantum

Interdisciplinary research

Research

Cooperate with researchers

Cooperate with students 

Rent laboratories and equipment

Take part in the utilisation of inventions and technology

Hire a graduate

Become a mentor

AAU Connect

Denmark's business clusters

Companies and public institutions

EU Office

Cooperation

Governance and Management

Faculties

Departments

Study Boards

Shared Services and Innovation

Organisation

Sustainability

Problem Based Learning (PBL)

Ranking

International alliances

History

Honorary doctors and fellows

University party

Profile

AAU - A mission-oriented university

Strategy 2016-21

Digitalization

Strategy

Students

Staff

Finances

1974-2012

Key figures

Whistleblower scheme

About AAU

International students in Aalborg

PhD and staff in Aalborg

International students in Copenhagen

PhD and staff in Copenhagen

International students in Esbjerg

Accommodation

Danish Society

Country Facts

Official Denmark

Daily Life

Academic Info

Checklist

Living in Denmark

Press contacts

News

Events

Update your preferences

Sign up for AAU Alumni

Advice from alumni

Benefits for members

AAU Alumni PhD Research Spotlight

Events and news

Create your own portrait

Alumni portraits

Alumni

Withdraw consent

Privacy and cookie policy 

Study programmes

Businesses on campus

About AAU in Copenhagen

Administration

IT Services

Campus Service

Aalborg University Library

AAU CPH front page

Bachelor programmes

Master programmes

About AAU Esbjerg

Student Guidance

Facility Support

AAU Energy

Chemistry and Bioscience

Schedules

Home

Global Settings

aau.dk

https://www.en.aau.dk/

Søg

Search

Marketing and Sales

The specialisation programme in Marketing and Sales at Aalborg University Business School (AAUBS) prepares you for a career within sales and marketing. The programme gives you a broad insight into the marketing field and a specialised set of skills related to marketing and sales.

<p>The specialisation in Marketing and Sales at Aalborg University Business School (AAUBS) deals with sales and marketing-based development of companies and organisations, and you get the opportunity to become a specialist in this field. You gain an in-depth understanding of how sales and marketing work in organisations through knowledge of different areas of marketing and sales management, including customer needs, value creation and branding.</p>
<p>You will experience a close interplay between theory and practice and an application-oriented approach during the programme. This means that you will work with cases and projects related to specific issues in the business world.</p>
<p>The programme is structured and carried out in close collaboration with business leaders from a wide range of companies. Therefore, you will find that the courses are relevant, meet current business practices, and are in line with the expectations of your future employers.</p>
<p>The programme is in English, and the teaching, therefore, takes place in English.</p>
<h3>Upon graduation, you will be able to:</h3>
<ul>
<li>​develop deep insight into customers and markets</li>
<li>use this insight to advise a company about strategic decisions</li>
<li>ensure that companies carry out sales and marketing activities efficiently and effectively</li>
</ul>
<p>When graduated, you will get a master's degree in Economics and Business Administration with a specialisation in Marketing and Sales.</p>

<h2>Academic content</h2>
<p>The specialisation in Marketing and Sales lasts two years (four semesters).</p>

<p><a rel="noopener" href="https://studieordninger.aau.dk/2024/47/4856" target="_blank">Read more about the courses (modules) in the curriculum - §18 “Overview of the programme”</a>.</p>

<h2>Company collaboration - Study abroad</h2>
<p>On the third semester, you have the opportunity to complete a project-oriented company collaboration, where you can be associated for a longer period with a company or organisation in Denmark or abroad.</p>
<p>You can also choose to study a full semester abroad.</p>
<p>Read more about stays abroad <a href="https://www.students.aau.dk/choices-along-the-way-and-jobs/stays-abroad/internship-project-oriented-course-abroad">here</a></p>
<p> </p>

Admission and requirements

<h2>Job and career</h2>
<p>Companies are looking for well-qualified graduates in marketing and sales. You will typically work with sales planning, market analysis, communication, and strategy in job functions as a consultant, consultant, or project manager to advance to a management position later.</p>
<p>With a master’s degree in Economics and Business Administration with a specialisation in Marketing and Sales, you can pursue a career in:</p>
<ul>
<li>National or international organisations (multinational companies)</li>
<li>The private sector (large companies, banks, and financial institutions or consulting companies)</li>
<li>national or international research institutions and universities (eg, a PhD programme)</li>
</ul>
<p>Moreever, completing two years of studies you also have an opportunity to participate in a graduate programme. These programmes are spread across companies in different cities in Denmark. Graduate programmes refer to training and development schemes designed by corporations to address graduates that are looking for an opportunity to jump-start their professional career.</p>
<p><a rel="noopener" href="https://www.careers.aau.dk/about-to-graduate/graduate-programmes/" target="_blank">Read more about graduate programmes</a>.</p>

Job and career

Marketing and Sales (EN)

Contact

About AAU

Shortcuts

Service